Services for the European Open Science Cloud

The Fundamentals of Growth Marketing

When: 
Wednesday, October 7, 2020 - 15:00 to 16:00
Description: 

Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing!

Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. 

Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk we’ll run you through some of the latest stories, learnings and tricks we’ve learned along the way.

Learning goal: 

During this brief but information-packed power session, implemented within the framework of the EOSC DIH, you’ll get the chance to: 

– Understand the mindset of experimentation 
– Explore the processes of an experiment- and data-driven organisation
– Discover the tools that will help you create a consumer-centric journey for your organisation

 

Format: